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KOCCA at MIPTV: Korean producers and distributors showed their newness in Cannes

Korea Creative Content Agency (KOCCA), the governmental agency that oversees and coordinates the promotion of the Korean content industry in South Korea, presented its international highlights at MIPTV 2023. During a dedicated session, the agency showed different shows for all audiences that explore the up-to-date and attractive scripted and unscripted formats of Korean broadcasters and indies.

KBS Media, MBC, SBS, CJ ENM, FormatEast, and Something Special presented their next big hits.

KBS Media presented No Money, No Art, an 80 weekly episode show where four teams of artists show live drawing performances in 20 minutes. After the performances, one artwork that is selected by the most of 30 art collectors will be up for auction, and if there is no bidder, that work will disappear from the stage.

MBC presented MMA of the Tongues: Keep Talking & I Love It, a competition show with 60 episodes, where 8 storytellers of different backgrounds prepare 3 stories each. As they tell their stories each round, the storytelling is stopped at its climax and 100 audiences of different age groups vote for a story that they wish to listen to further. 4 celebrity storytelling masters panels provide comments on each story to guide the audience’s decision-making. ‘The decision criteria will not be based on the popularity of the storyteller or the fun side of the story, but on its authenticity and a freshness to listen till the end’ said Junhee Koh, Sales Manager of MBC.

Shotting Stars is a football competition that has been a success in Korea and the recluse celebrity women that love this sport but have never played it before’ said Yool Kwon, producer of SBS. In this show, 11 teams are formed with female celebrities with similar backgrounds: singers, supermodels, actresses, family members of football stars and former national athletes, etc. Former football superstars are paired with each team as coaches, training the players before the show and coaching them throughout the tournament.

CJ ENM presented The Time Hotel, a game show where 10 participants are invited to this hotel, where time is the only currency used, and essential for survival. ‘As they check in, they are all equally given time watched and welcome time of 24 hours. Throughout their 8-day stay, they must earn more time by winning diverse daily games using their intelligence, physical abilities, wit, and luck. Alliances are crucial and the participants must stay alert to make sure they aren’t stabbed in the back. ‘Those that run out of time are immediately checked out of the hotel. Time is gold for the participants in this show’ said Jully Kim, Sales Executive from CJ ENM.

FormatEast presented Gganbu Race, a 10 x 60 game show where5 juniors and 5 seniors from Gganbu battle to win prize money. The participants go through various rounds of games where the winning team accumulates prize money and the amount of prize depends on the age difference between the two.

Finally, Something Special presented The Beatbox, a 9 x 60 music entertainment show, where two teams are challenged to recreate well-known pop songs using ordinary objects. The participants will play music-based games set by the iconic beatbox to receive everyday items they can use to create the Beat. The more items each team wins, the more potential instruments they have, but their final performance is a band. Studio audiences will vote on the winning performance once the recreated songs have been performed on stage.